Updated: Oct 10, 2020
With the rising tide of natural hair enthusiasts, there is a growing consciousness about using natural and organic products to take care of our unique hair. A few pioneers across Africa are starting companies to fill the gap in the hair care products market. tAMz NATURALs is one such company developing natural, organic products made for African hair right here in Zimbabwe. Today we speak to Tammie A Ronney, the founder and CEO of tAMz NATURALs, to learn more about what it takes to create a company that's leading the way in Organic Hair Care.
Tell us a bit about your self and how tAMz NATURALs came to be
Actually the brand started based on a personal mantra. I had been natural for about 3 years and still my hair was unhealthy. Most of the products which were available for my African textured hair were either chemically laden or those which were “natural” were too expensive as they were mostly imports or I had to buy directly from outside the country. I then started making my own concoctions at home all from plant based extracts and my hair started feeling healthier and it was easily manageable. A lot of people around me were curious as to what I was using on my hair and the more people asked, the more I realized that I wasn’t the only one who deserved beautiful healthy natural hair. I can say that’s how the idea started. I grew up in Bulawayo, Zimbabwe then moved to South Africa in my teens where I finished off schooling then I moved back to Zimbabwe to do my tertiary education.
I studied Applied Biology and Biochemistry at the National University of Science and Technology (NUST). I have always been fascinated with science, understanding the fundamentals of how life and nature works. Biochemistry was just that for me. When I went into biochemistry I was interested on the medical aspect of biochemistry. I have always been passionate about helping people. However through my life journey, I picked up a few more things I was passionate about and decided to utilize my knowledge to revolutionize hair and skin health by creating bio-designed products.The more I researched and learnt about conventional hair care the more i realized how many health and environmental implications were caused by the beauty industry. I decided to bridge the gap between beauty, science and health through production of natural and organic products which are not only safe to use but are sustainably created and sourced too. tAMz NATURALs was started with the aim to help women (and men) embrace their natural beauty by offering solutions that don’t compromise their health and the environment.
tAMz NATURALs uses natural ingredients like shea butter, Aloe vera and coconut oil
It a huge leap to go from making your own concoctions to creating a Hair care Product range, What inspires you and your work?
I think of beauty as the ability to embrace what nature gave you. The confidence to stand proud and accept yourself in the way you are. When it comes to my work, I love the whole process of everything I do. The research put into every ingredient, understanding the reactions and putting it all into testing phase before the final product is done. Seeing a happy customer tell you how much they have learnt about their hair and how beautiful their hair feels after using the products is everything I love about what I do. I wish to help more and more women understand that natural hair is not bad hair. Natural hair is their own God given beautiful versatile crown that they should learn to love and embrace. I hope that my work helps young black girls to learn to embrace their hair as is. To help them understand that nature has so much to offer us. I hope my work inspires people to make safer and greener lifestyle choices.
What’s the most important lesson you have learnt through the journey of starting a
I think some of the most important lessons i have learnt from running a business include patience and believing in me as well as never giving up. Starting a business is never easy and is not an overnight success ride. There are a lot of obstacles along the way. I’ve learnt to be patient with everything and myself. I’ve also learnt to never give up and always believe in myself and my vision. Not everyone will like you but don’t let that kick you down. Keep on pushing and working hard eventually it will pull through.
What was the most challenging experience in starting a business and how did you manage to overcome this challenge?